Press Release

AquaArt Enterprises, Inc.

2570 Kirby Circle NE

Palm Bay, FL, 32934

321-751-9900

howard@aqua-art.com
www.aqua-art.com
 

A NEW WAVE IN ADVERTISING, THE UNDERWATER POOLART™ AT PLAYBOY'S BIG GAME BIKINI BASH IN MIAMI, SPONSORED BY CUERVO BLACK® AND PLAYSTATION®3 WAS A HEAD TURNER.

Melbourne, Florida March, 2007 - Playboy's Big Game Bikini Bash was held poolside at Miami Beach's South Seas Hotel on Friday February 2, 2007. The consumer event, which was also attended by athletes and "The King of Crunk" Lil John, was part of Playboy's Super Bowl weekend festivities. 

Cuervo Black® and Playstation®3 sponsored the poolside bash and both had custom PoolArt™ Mats with their company logos placed in the pool for the event. The under water signage gave the party a unique and creative look incorporating the bottom of the pool in the décor. The PoolMats™ ranged in size from a four foot by four foot Cuervo Black logo and a four foot by four foot Playstation 3 logo, to an eight foot by eight foot Playboy Rabbit Head logo visible from all angles of the pool. (See photos). Twelve bikini clad Playboy Playmates interacted with the guests, and the PoolArt™ served to bring the pool into the party in a fun and dramatic way.

PoolArt™  is a unique product that sinks to the pool floor to display photographic quality prints in full color. The Mat appears painted or tiled on the pool floor. The distinctive location of the signage takes a blank space and creates a dramatic piece that captures the eye.

The PoolArt™, made by AquaArt Enterprises, Inc., can be custom made in any size. The mat has been shipped to events all over the world. Mats have been used for personal swimming pool décor, Cruise Ship pools, Las Vegas casino events and even a huge 6400 square foot underwater advertisement for the Discovery Channel, the largest underwater advertisement ever. The Mat can stay in place for a single event or an entire season.

The party was a huge success from every aspect. Attention to detail was the key and the PoolArt™ Mat was a fun and innovative way to boldly display the sponsor's logos.

PHOTOGRAPHS: by James Trevenen
The photographs depict the under water signage in the pool with the surrounding event.
Contact Howard Cohen for photographs.
321-751-9900
howard@aqua-art.com